The 3 day course features a dynamic Design Thinking process with specialist supporting techniques to address ‘wicked’ problems. It integrates the content covered in the Design Thinking, Jobs-to-be-done, and Ideation masterclasses.

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Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.

Who Should Attend?

Anyone involved in the design and implementation of new products and/or services.

Customer experience specialists

Research and Development teams

Product development teams

Design and Marketing teams

Product Owners

•Business Analysts


What you will learn

Day 1

Design Thinking theory, background and process.

Techniques and exercises for the Understand and Observe phases of Design Thinking.

Jobs-to-be-done theory and techniques.

Day 2

Techniques and exercises for the Define and Ideate phases of Design Thinking.

Idea generation techniques.

Day 3

Idea selection and prioritisation.

Techniques and exercises for the Prototype and Test phases of Design Thinking.


•Integrated application of Design Thinking, Jobs-to-be-done, Ideation and low-fidelity prototyping techniques.

•Understand the evolution, principles, process and techniques of Design Thinking.

•Understand the Jobs –to-be-done theory and learn practical techniques to uncover customer needs.

•Learn practical creative thinking techniques, the ideation process and how to practically run ideation workshops.

•Learn a variety of low-fi prototyping techniques.